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Five common mistakes when hiring a marketer for the first time.

Updated: Jul 9, 2019



Recruitment is a difficult beast at the best of times. Finding someone that is a good fit professionally and meets all the educational and experience requirements is one thing.


Finding someone that you want to spend 8+ hours a day with and will care about your business in the same way you do, is another thing all together.


These are five common mistakes we’ve seen and experienced when businesses bring on a marketer for the first time:


  1. Find a marketer to meet your business needs. When you hire a marketer, you need to look at what the needs are of your business. This may sound basic, but we’ve talked to people and seen businesses who hire marketers without a clear idea on what they need. If you need someone to come in and help assess what that need is, do it. Don’t guess, you may end up with someone who can’t deliver what is best for your business.

  2. Ongoing training and development is important, especially in small teams. Budget for this early. Remember the marketing environment is always evolving and a good marketer will stay on top this because they’re interested. BUT prepare yourself early for ongoing training and development, this doesn’t always mean big T&D budgets, it can just mean time to up-skill.

  3. On-boarding is key, give them time to understand your business. Remember marketing has a key word in there, market. Give your marketer time to understand the market and onboard them properly to the business. For marketers to be effective they cannot work in a silo.

  4. Give them freedom to deliver and succeed. Just because it’s been done one way in the past doesn’t mean there isn’t room for improvement. Remember you are hiring a marketer because of the skills and expertise they can bring to the business. Make sure you give them the freedom to deliver and succeed.

  5. Measurement, measurement, measurement. Just because they have freedom (point five) doesn’t mean you shouldn’t be clear on your expectations around measurement. Marketers love to measure their work, review and optimise. This is how they know what is working and what isn’t.


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At Tonic Lab, we’ll become your marketing partners - whether you need  a virtual Marketing Manager to collaborate and strategize with, help with marketing projects like a website launch or recruitment support to find new marketing talent for your team we’ve got you covered.

Find out more information on our services here.

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